Sponsorship Consulting

Manifesto Sponsorship Consulting turns sponsorships into growth engines, helping brands, properties, and athletes unlock meaningful, results-driven sponsorships. We do this by fusing data, strategy, and creativity to build sponsorships that drive measurable commercial and cultural impact.

• Brand Immersion: Audit the business, brand, and marketing objectives of our partners to understand the foundation for sponsorship success.
• Portfolio Analysis: Evaluate existing and potential sponsorships to identify gaps, strengths, and growth opportunities.
• Property Audits & Evaluation: Assess properties for strategic fit, audience alignment, cultural relevance, and commercial potential.
• Sponsorship Strategy Development: Build a clear roadmap outlining where to play and how partnerships should drive brand and business impact.
• Athlete Ambassador Strategy: Identify the right athletes and develop brand-aligned ambassador roles and frameworks.
• Budget Modeling & Investment: Evaluate budget requirements, deal tiers, and investment scenarios to guide smart allocation.
• Deal Structuring & Negotiation: Design negotiation strategies, evaluate rights and assets, and support OR LEAD deal-making to maximize value.
• Creative & Activation Planning: Shape how sponsorships come to life through creative concepts, content, and activation planning.
• Measurement & KPI Design: Define success metrics, build reporting frameworks, and evaluate performance against goals.

• Sponsorship Modelling: Architect sponsorship packages, asset opportunities, and entitlement tiers that optimize value, create marquee sales opportunities, and deliver against revenue goals.
• Category Mapping: Identify high-potential categories and prioritize brand targets that align with audience and asset strengths.
• Sponsorship Sales & Pitching: Build sales materials, pitch decks, and outbound strategies to secure new partners.
• Go-To-Market Strategy (Commercial + Creative): Develop commercial positioning, packaging, and creative partnership narratives.
• Valuation & Rights Assessment: Benchmark rights and assets to determine true market value and identify leverage points.
• Negotiation Strategy & Deal Support: Structure proposals, define negotiation tactics, and support deal-making to drive revenue.
• Partnership Servicing Guidance: Provide playbooks and structures for delivering partner value and managing relationships.
• Measurement & Reporting: Build reporting frameworks and tools to demonstrate value and support renewals.
• Renewal & Upsell Strategy: Build frameworks that support partner retention and incremental revenue.

Zack Rota

Zack is a partner in Manifesto Sponsorship Consulting and is the founder of Tiebreaker, a sports agency that powers growth for leagues, teams, athletes and brands. To date Tiebreaker has worked with clients including Overtime, Portland Trail Blazers, AFC Toronto, NSL (Northern Super League) and CFL (Canadian Football League).

Previously, Zack worked in Global Partnerships at MLSE, leading projects for the Toronto Maple Leafs and Toronto Raptors. He secured new business with Amazon, Unilever, and PlayStation, while developing campaigns for Scotiabank, Google, PlayStation, Axe, and more. After MLSE he led sports marketing initiatives at Victory, working with Nike, Jordan Brand, NBA, New York Mets, and Washington Spirit. He began his career in strategy roles at agencies Sid Lee (Toronto) and Recipe (UK).